Is quality of direct marketing falling?
01 Nov 2012
years of sounding patronising and arrogant about direct marketing while displaying limited knowledge of ...
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The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered
11 Aug 2009 | by Alan Mitchell
once-in-a-century, fundamental sea-change in marketing's operating environment. For the past 100 years, top-down was ...
Personalised marketing: Marketing to me
09 Jun 2009 | by David Benady
customer relationship marketing programmes, brands can employ unparalleled levels of targeting and ...
Direct marketing in the ascendancy atInterpublic
05 May 2006 | by by Francesca Newland
It could become a defining moment for the direct marketing industry...., indicates a hitherto unheard-of status for direct marketing within a holding company. In the US, FCB was ...
Is fuzzy marketing the
future of advertising?
19 Nov 2001
us? I call it "fuzzy marketing". To practice fuzzy marketing you have to throw away ...
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