11 Dec 2003
distinct positioning is not enough to sell papers any more: a massive marketing spend and investment in ...
10 Dec 2003
when they look around the internet marketing industry, writes Danny Meadows-Klue ....cementing the marketing strategy and creating unity in a historically fractured landscape. Now you will see ...
04 Dec 2003
| by Ian Darby,
for every global media review of the past year. Larry Light, its global chief marketing officer ...
28 Nov 2003
| by Lexie Williamson
through to Bella.
Saks head of marketing Laura Halford-MacLeod is confident that the company's range of ...
10 Nov 2003
| by Glen Mutel,
O'Neills, is unique to Elvis.
The agency will specialise in direct marketing, customer relationship ...
07 Nov 2003
| by Ian Hall
.
Specialist awards, such as OTC bulletin's OTC Marketing Awards for the healthcare sector, are also growing in ...
24 Oct 2003
| by Ian Hall
director of marketing and comms Paul Barber has been at the centre of the media maelstrom over Ferdinand ...
24 Oct 2003
| by Simon Ellery
£200,000 mark. This compares poorly with their counterparts in human resources, legal affairs and marketing ...
23 Oct 2003
, a bid by the Newspaper Marketing Agency to sell a World Cup package has been thwarted.
Lest you ...
17 Oct 2003
| by Ian Hall
range from events and text messaging to guerrilla marketing, such as sampling hit squads.
Nelson ...