to remove filtersSales pitch society - The Lowbrow Lowdown
03 Dec 2001
, as more and more marketing campaigns hinge upon our willing participation in product promotion, it ...
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Carling's defection to music seems to be perfectly timed
07 Dec 2001
In marketing and advertising, as with most things, timing is of the essence. With hindsight...felicitous timing-wise. As our sister publication Marketing reported last week, Carling has decided ...
Middle-size media shops give
a better fit than XXL option
29 Nov 2001
one-size-fits-all proposition." "What size is that?" the client marketing director asks, looking for a home for a 5 ...
Is fuzzy marketing the
future of advertising?
19 Nov 2001
us? I call it "fuzzy marketing". To practice fuzzy marketing you have to throw away ...
Metro advertising initiative does the industry a service
08 Nov 2001
. It's just that, when it comes to their own advertising and marketing budgets, agencies and media ...
Why going ahead with the Tempus
deal is good news for WPP
07 Nov 2001
minnow to a behemoth marketing services company. Having appealed to the Takeover Panel he knew he ...
Cape Canaveral commercialism - The Lowbrow Lowdown
22 Oct 2001
commercial district. Hey, in a few hundred years, space marketing consultants and inter-orbital ad network ...
Great name for a brand - The Lowbrow Lowdown
08 Oct 2001
firms have disregarded the obligatory decorum of the day, and instead tailored overt marketing messages ...
Smoking Out the Golden Marble Regime - The Lowbrow Lowdown
27 Sep 2001
. They include making schools commercial free zones and the elimination of marketing to children under ...
Global ad consolidation predicted as Hewlett-Packard merges with Compaq
04 Sep 2001
into two global networks, and awarding its entire direct marketing and interactive work into WPP Group ...
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