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01 Sep 2011 | by Staff
Mackenzie Chief marketing and communications officer Jan Gooding Global brand director Trevor ...
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Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
, writes Simon Clough, global marketing director, Clear....marketing departments seemingly ignore them at their peril. Above all else, a bank must be credible and ...
Successful sponsorship in a time of recession
04 Nov 2008 | by Ardi Kolah
of shortage of the readies for sponsored events think again, says brand marketing and sponsorship...marketing strategist than a salesperson? Well, not anymore! A senior executive at EMI told me recently that ...
Green is the new black - sustainability leads the way
17 Jul 2008 | by Amanda Phillips
to communicate strong green credentials has become as important an element in marketing ...
Synaptic marketing: digital brains driving positive interactions
03 Jul 2008 | by Ben Langdon
pinpoint the best targets using behavioural data, writes Ben Langdon, chief executive of Digital Marketing...Normal 0 While most traditional direct marketing uses only offline data, brands have ...
Luxury vs premium brands
01 Jul 2008
appetite for high-end goods created a new marketing concept: "masstige", luxury and premium goods for mass ...
Death of the account handler?
11 Jun 2008 | by Mark Runacus
I felt that young undergraduates did not have a true picture of what life in a direct marketing ...
Have clients got POP right?
22 Apr 2008
There is a lot of discussion in the retail marketing industry about the more strategic role POP...strategic level but with the supply chain first. The result would align the goals of marketing ...
No Sugar required
04 Apr 2008 | by Ardi Kolah
entrepreneurs? A new book lifts the lid on what it takes to make it BIG TIME, reports brand marketing and...www.crimsonpublishing.com . Ardi Kolah is ranked as one of the top 50 thinkers in marketing in the world by the Chartered ...
An economic downturn is a direct opportunity
04 Apr 2008 | by Paul Kennedy
It stands to reason that the long-term risks of slashing marketing budgets in a downturn outweigh...tabloid headlines. The IPA s research backs up logic, that cutting marketing budgets will only be ...
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