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Is real-time marketing the future of advertising?

02 May 2013

The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif...said. "There is a new era of marketing around convergence of connected experiences across screens ...

Can Facebook Home transform mobile marketing?

01 Apr 2013 | by Matthew Chapman

, managing director of mobile marketing agency Fetch. "Monetising someone s home screen is risky." The, as ...

A landmark moment for mobile marketing

28 Mar 2013

Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.

Is quality of direct marketing falling?

01 Nov 2012

years of sounding patronising and arrogant about direct marketing while displaying limited knowledge of ...

Marketing salary survey 2012: are you being paid enough?

26 Sep 2012 | by Jane Simms

While economic uncertainty continues to dog the business environment, this year's Marketing Rewards...year's Marketing Rewards salary survey paints a more optimistic picture than many would expect ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

this year; sports marketing agencies....marketing, the fast evolving space occupied by sports sponsorship specialists has enjoyed yet another ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

The government's first annual marketing strategy outlines the make-up of marketing 'hubs', intended...reshuffle of his Cabinet last week, Whitehall's marketing function attempted a similar repositioning ...

Is this the toughest marketing role in the UK?

13 Sep 2012

Katie Vanneck-Smith, News International's chief marketing officer, says there are two reasons why ...

Is this the return of USP in marketing?

06 Sep 2012

The need to sell has usurped marketing's aim of creating better products, Lazar Dzamic writes....Marketing is searching for its soul again. It used to be rich in the beginning. Marketing was ...

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