Adland steps up M&A battle
16 May 2013
increasingly overlapping roles of chief marketing officer and chief information officer. Who should we be ...
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Are agency-client tenures shortening?
16 May 2013
Emma Harris, the former sales and marketing director at Eurostar, revealed a shocking statistic at ...
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif...said. "There is a new era of marketing around convergence of connected experiences across screens ...
Barclaycard's Whitton focuses on trust
18 Apr 2013
The European marketing director is driving an education agenda in a sector weak in consumer trust...Whitton, Barclaycard s European marketing director, laughs at the memory of the zip-zap machine that used ...
Hipperson brings data nous to ZenithOptimedia
18 Apr 2013
leading, data-driven direct marketing businesses. The logic for the appointment appears impeccable ...
School Reports 2013: Kitcatt Nohr Digitas
08 Apr 2013
Saatchi. This included picking up Virgin Group s direct marketing account for its water brand, Virgin ...
School Reports 2013: Lida
08 Apr 2013
shut its doors to new business following the capture of the mammoth O2 direct marketing account at the ...
School Report 2013: Havas EHS
08 Apr 2013
bank decided to consolidate its 11 million direct marketing business into Rapp after a competitive ...
School Reports 2013: TMW
08 Apr 2013
shopper marketing are all seeing accelerated growth, further supporting the agency s Intelligent Influence ...
School Reports 2013: Wunderman
08 Apr 2013
upheaval, a hard-fought win for EDF Energy s direct marketing business provided a big lift for the agency ...
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