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Brands on alert: six things you need to know about draconian new EU data rules

of marketing and privacy law at international law firm Osborne Clarke. He warns marketers of the ...

Obama vs Romney: The email face-off

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both...version of an article that first ran in Direct Marketing News ...

Do UK direct agencies lack big ideas?

Direct marketing agencies have long been criticised for not being able to produce the sort of big ...

Industry experts dissect Tesco's tactic of doubling Clubcard points

now, to certain categories. According to Carolyn Bradley, UK marketing director of Tesco, the ...

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered

once-in-a-century, fundamental sea-change in marketing's operating environment. For the past 100 years, top-down was ...

 

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