to remove filtersAdland steps up M&A battle
16 May 2013
increasingly overlapping roles of chief marketing officer and chief information officer. Who should we be ...
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Are agency-client tenures shortening?
16 May 2013
Emma Harris, the former sales and marketing director at Eurostar, revealed a shocking statistic at ...
Josh Norbury and Leo Bellis-Jones, creative team, Publicis London
16 May 2013
traditional charity marketing relies on getting people to care enough about your cause. Over the past few ...
The science behind outdoor advertising
16 May 2013
who is an expert on neuroscience in marketing, gives the initiative a clean bill of health. "I am ...
Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
marketing tool if we used it more effectively. I don t think we do that yet. But, as a primary source of ...
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif...said. "There is a new era of marketing around convergence of connected experiences across screens ...
A question of class
02 May 2013
executing fixed campaigns, we can enter the realm of adaptive marketing. This allows us to deploy ...
Arif Durrani: Newsworks captures shift in a press sector
25 Apr 2013 | by Arif Durrani
Marketing Association, was out of date and appeared to embody the very problem Olins and his newly formed ...
New Twitter ad product billed a 'game-changer'
25 Apr 2013
. "Previously, that was hard to do on Twitter. If you re marketing, say, a credit card, you have to accept that ...
Lucozade offers glucose-powered lyrical journey
22 Apr 2013
wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency ...
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