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WPP invests in Singaporean digital marketing agency Qais

15 Dec 2011 | by Sara Kimberley

WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the.... It offers digital and marketing strategy, user experience, technology development, research and ...

Direct Agency of the Year: OgilvyOne

15 Dec 2011

marketing pitch of the year. The win capped off an excellent year for Lida, but it just wasn t enough to ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

07 Dec 2011 | by Sarah Shearman

's customer relationship marketing strategy, working across all digital platforms, from point of sale to ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

01 Dec 2011 | by Sara Kimberley

Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account in

Romanian chocolate wins direct creatives' debate

29 Nov 2011 | by Daniel Farey-Jones

A contest between six direct marketing creative directors to champion their favourite piece of...a 79% increase in sales. Evangelou said: "This is more than direct marketing. There was no call ...

O2 appoints Lida to direct marketing account

25 Nov 2011 | by Jeremy Lee

Lida has won O2's estimated £24 million direct marketing account....review was led by O2 s customer and marketing director Sally Cowdry. She said: "As our business evolves ...

SCA Hygiene meets shops for CRM brief

17 Nov 2011 | by Sara Kimberley

launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song. The ...

Agencies line up for Birds Eye account

17 Nov 2011 | by Sara Kimberley

agency Carat. The appointed agency will be expected to work across direct marketing, digital and ...

Harman and Bell quit TMW for WDMP

10 Nov 2011 | by Sara Kimberley

WDMP, the direct marketing agency, has appointed Tom Harman and George Bell to lead its creative

Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication....campaign did not clearly state it was marketing communication sent with commercial intent, meaning it ...

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