A question of class
02 May 2013
executing fixed campaigns, we can enter the realm of adaptive marketing. This allows us to deploy ...
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Government relaxes brand partner campaign rules
10 May 2013 | by Louise Ridley
marketing campaigns. The Government will now seek to form stronger external partnerships for projects ...
Proximity poaches Havas EHS' Amanda Arthur
24 Apr 2013 | by Sara Kimberley
and analytics director. Prior to joining Havas EHS, Arthur worked at BT as database marketing ...
HSBC calls review of UK retail direct marketing business
18 Apr 2013 | by Sara Kimberley
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to
Marks & Spencer opens talks with agencies over CRM task
11 Apr 2013 | by Sara Kimberley
appointed CMW as its last retained direct marketing agency in 2008 after a pitch. However, the agency has ...
Does data pose a threat to creativity?
28 Mar 2013
instantaneously how people are reacting to brands and marketing. It s useful, and it s fast, but I m not sure it s ...
Philips launches direct marketing contest
24 Jan 2013 | by Sara Kimberley
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
Avios appoints MBA to DM and digital account
18 Jan 2013 | by Ian Darby
direct marketing and digital account.
John Lewis Partnership calls direct review
17 Jan 2013 | by Sara Kimberley
The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and...overseeing John Lewis first serious direct marketing push six years ago after beating Rapier to the business ...
The Year Ahead For...Direct marketing
10 Jan 2013
return to a central question namely, what is the fundamental role of direct marketing? Here, the answer ...
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