What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding partner ...
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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland...appliances. A scientific, insight-driven approach to marketing is the fuel behind that growth, as LG head of ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...as direct marketing's nerdy and embarrassing secret. And yet, in another context, it has now emerged ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
interest-based niches are the new mass and marketing control is decentralised. If this is the new normal, what ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
you have to say to me?" but "what can you do for me?" And so to the cosy world of marketing, where ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Don't look now, but the wheels for the next era for digital marketing are already in motion. A ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
thinking to marketing. Over the past few years, numerous case studies have come to light where doing "a ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
marketing moments. In recent years, the conversation shifted to digital experiences such as websites or ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
, Howard Scott is the digital marketing director and Mark Johnson is the creative director at Sequence ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type and ...
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