to remove filtersWeetabix ad trials 'Pay-By-Picture' technology
22 Apr 2013 | by John Reynolds
stores nationwide. The ad forms part of a 6m marketing campaign for Weetabix On The Go, using the ...
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Johnny Fearless takes Imperial War Museums pitch
23 Apr 2013 | by James Swift
conflict. Penny Hamilton, the head of brand and marketing at Imperial War, said: "Johnny Fearless were ...
Lucozade offers glucose-powered lyrical journey
22 Apr 2013
wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency ...
Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
increase in same-day bookings. With this in mind, chief marketing officer Sarah Bartlett (right), who ...
Human touch helps banking sector rebuild
19 Apr 2013
campaign captured perfectly the brand s attempts to put a more human face on its marketing activities ...
Dove's campaign for real beauty returns after two-year gap
18 Apr 2013 | by John Reynolds
and is running across TV, along with in-store promotions. Nick Wilcher, marketing manager for skin ...
What adland must learn from the Thatcher furore
18 Apr 2013 | by Danny Rogers
learned a huge amount from New Labour s strategic and rigorous approach to marketing in the 90s. But ...
Publicis launches cardboard box business for Depaul
17 Apr 2013 | by Louise Ridley
app won the Marketing Society Award for Excellence in 2011. Follow @LouiseRidley ...
R/GA London creates YouTube channel for Rexona
17 Apr 2013 | by James Swift
. Mariano Sampietro, the global marketing director of Rexona at Unilever, said: "In addition to being the ...
Ikea focuses on outdoor range with battle against gnome army
17 Apr 2013 | by Matthew Chapman
retailer keen to make UK households revamp their home more often. Peter Wright, marketing manager at ...
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