20 Dec 2001
Colleagues Direct Marketing is launching a full-service offering to
clients, called deep blue C ...
20 Dec 2001
| by AMBER KEY
October figures show an overall rise on September, taking spend to
121.23m.
In addition, spend is spread evenly across the top 20 table although the
top five continue to dominate the total.
October's spend by the top 20 (exclusive of direct mail) is down 8.8% on
the same month last...
20 Dec 2001
Quantum Partnership has appointed Haygarth Group to handle the
through-the-line marketing ...
20 Dec 2001
| by MARK KLEINMAN
Japanese car manufacturer Mazda is reviewing its 1m direct
marketing business in reversal of ...
20 Dec 2001
The Direct Marketing Association (DMA) is launching the latest
phase of its campaign to improve ...
20 Dec 2001
marketing campaign to promote its
gameshow programmes, Defectors, Stake Out, TV Scrabble and Under ...
20 Dec 2001
The Direct Marketing Association (DMA) has elected eight client
marketers to its Client Activity ...
20 Dec 2001
| by MARK KLEINMAN
Pharmacia is launching a festive direct marketing push for its
Nicorette nicotine replacement ...
19 Dec 2001
| by Mark Kleinman,
LONDON - Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal...UK marketing director Rob Lindley, who joined the firm in August from Ford Motor Company, and ...
19 Dec 2001
| by Jennifer Whitehead,
marketing ploy, with no regard to those who had lost their lives. People also objected that it could ...