before they were widely shared. The feed also claimed that the "marketing director" was asking "How do I ...
not being clearly identifiable as marketing material....challenged whether the envelope was clearly identifiable as marketing material, while three complainants ...
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
direct marketing and digital account.
The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and...overseeing John Lewis first serious direct marketing push six years ago after beating Rapier to the business ...
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct...Royal Mail established MarketReach in July to help boost the use of mail marketing by UK brands by ...
10 Jan 2013
return to a central question namely, what is the fundamental role of direct marketing? Here, the answer ...
21 Dec 2012
| by Ellen Valentine
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen....
Fortunately, this is no longer in the 'too hard' pile. With the recent advancements in marketing automation ...
13 Dec 2012
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The agency won the biggest direct marketing pitch of the year, scooping the highly sought-after 50 ...
12 Dec 2012
| by Gavin Wheeler
if we get it right, mobile customer relationship marketing offers an open door to the always on...relationships; mCRM is the new customer relationship marketing - using mobiles as a way to find out more about ...