A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
purpose is the age-old activity of marketing. The "new" methodology that we are being urged to use is ...
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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
almost guaranteed to cause the eyes of many marketing people to glaze over. That has to change. Data ...
We Want Action
15 Oct 2010 | by Paul Munce and James Middlehurst, MBA
that engenders ease of measurement and accurate interpretation of where marketing has been successful ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
" model of marketing. It divides communications strategy into bought media (advertising, sponsorship ...
The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
Engagement - a term used for quite some time in both love and war, but increasingly in marketing ...
Learn the New 'Dating' Game
15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign
choose to engage with (and give our personal data to). As agencies marketing their clients' brands ...
How to measure true engagement
15 Oct 2010 | by Ol Janus, EHS 4D Discovery
database world, we are entering a period of transition: traditional relationship marketing databases need ...
What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
personalised marketing effort is still a waste of money if it fails to engage, light a spark, provide a utility...was "outdated". The object of the description was the noble discipline of direct marketing, and the ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
lessons for brand marketing. If there s one comfort, it s that the economic hurricane has not ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
media activation an integral part of their advertising and marketing efforts, for its cost-effectiveness ...
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