Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...
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Peter Russell joins TBCH as head of data
15 Jul 2010 | by Jacob Mathias
Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
marketing and sales promotion industries have reached a turning point...Hardly a year passes without direct marketing and sales promotion agencies facing stark warnings ...
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing
Sky creates retail position
04 Aug 2009
Richard Thompson, formerly direct marketing controller at Sky, has been handed the new role of head...responsible for more than 300 stores. The company is seeking a replacement for Thompson's marketing position ...
Homeless charity launches fund-raising push by LIDA
04 Aug 2009
. The push, by LIDA, is themed 'The Big Ask' and included an ambient marketing event intended to
Direct choice - Cadbury Creme Egg Twisted
14 Jul 2009 | by Roland Hafenrichter, Executive creative director, Mather Communications
Intrigue is one of the best weapons in the direct marketing armoury, and this pack deploys it fully....'burn' hole on the reverse. It certainly achieves the primary goal of direct marketing - getting the ...
Nivea partners with Toni & Guy
02 Jun 2009
was developed by FST and Cognito Integrated Marketing, and will run in all Toni & Guy and essensuals
Iceland Foods signs deal with Orion Children's Books
28 Apr 2009
copy of Galaxy Award-winning title Horrid Henry & the Abominable Snowman. Cocktail Marketing brokered
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