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HSBC calls review of UK retail direct marketing business

HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing...Term Marketing Excellence award will be competed for by John Lewis, Boots, Pepsi, The Fairtrade ...

Brand marketing overtakes digital as 'most-prized skill', claims survey

Brand marketing has been cited as the most important skill for prospective marketing employees...An exclusive survey of 500 UK marketing employers by recruitment firm Michael Page found that ...

Philips launches direct marketing contest

Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.

The Year Ahead For...Direct marketing

return to a central question namely, what is the fundamental role of direct marketing? Here, the answer ...

Think BR: Big data = better marketing?

clear and user-friendly format will give not only the marketing department, but business professionals ...

Sainsbury's 'not afraid' to use data in marketing

Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data

The Obama vs Romney marketing face-off: brand lessons from the US election

Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.

Is quality of direct marketing falling?

years of sounding patronising and arrogant about direct marketing while displaying limited knowledge of ...

Email marketing approval ratings hit all time high, claims research

Approval ratings for email marketing have hit an all time high as the number of people signing up...content contained is email marketing is also improving, but the vast majority of consumers still do not ...

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