to remove filtersPublicis Groupe acquires Rokkan Media in the US
21 Dec 2012 | by Arif Durrani
expertise in ecommerce, loyalty programs, digital marketing, mobile and social media. Rokkan's core ...
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Aviva updates global brand strategy
27 Dec 2012 | by Alex Brownsell
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...matter". Aviva will focus its marketing on the ways in which it looks after customers "when the big ...
Butlin's returns to TV with 'altruistic' mission
21 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
brand at Butlin's, told Marketing that the holiday brand had been associated with negative perceptions ...
Jazz FM and Aberdeen Asset Management ink tie-up with BA
20 Dec 2012 | by Maisie McCabe
Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways
Cadbury to bring playful element to Creme Egg
19 Dec 2012 | by John Reynolds
January and March. Last year, its marketing was focused around Cadbury's sponsorship of the London 2012 ...
British Sports Marketing Bureau tipped for New Year launch
19 Dec 2012 | by John Reynolds
company, called the British Sports Marketing Bureau (BSMB), which is set to launch in the New Year, if it
Think BR: Transparency is vital when it comes to personalised pricing
19 Dec 2012 | by Simon Robinson
marketing and alliances director EMEA, Responsys....brand. The trend towards relationship marketing relies heavily on data - you need to know exactly who ...
RBS digital marketing exec to be general manager of driving.co.uk
18 Dec 2012 | by John Reynolds
News International has appointed Jim Murray-Jones, top digital marketing executive at the Royal...its marketing and sales operations. Murray-Jones has been head of digital marketing at the ...
Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had..., Vodafone UK chief executive on the exit of marketing director Danielle Crook to Starbucks - October ...
Review of the Year: Top Media Brands in 2012
18 Dec 2012 | by Nicola Kemp
and sell new and used items. With social shopping set to be one of the key marketing trends for 2013 ...
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