A question of class
02 May 2013
executing fixed campaigns, we can enter the realm of adaptive marketing. This allows us to deploy ...
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Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif...said. "There is a new era of marketing around convergence of connected experiences across screens ...
Lucozade offers glucose-powered lyrical journey
22 Apr 2013
wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency ...
Barclaycard's Whitton focuses on trust
18 Apr 2013
The European marketing director is driving an education agenda in a sector weak in consumer trust...Whitton, Barclaycard s European marketing director, laughs at the memory of the zip-zap machine that used ...
Dove proves beauty of women with FBI sketch artist
15 Apr 2013 | by Matthew Chapman
beauty. Company: Unilever Brand: Dove Client: Nick Wilcher, marketing manager for skin ...
Sunday Times illustrates the rise and fall of celebrity wealth
12 Apr 2013 | by Matthew Chapman
Clients: Nick Stringer, head of marketing communications, and Suzi Watford, marketing director Agency ...
Birds Eye tops the Adwatch chart
04 Apr 2013
Marketing's unique weekly analysis of ad recall in association with TNS.
Toblerone invokes cogs of a Swiss watch
03 Apr 2013 | by Matthew Chapman
create standout. Brand: Toblerone Client: Hammad Qazi, marketing manager at Mondelez ...
Social Tracker: Adidas
03 Apr 2013
footwear". Adidas has thrown its marketing muscle behind Boost, running ads across TV, cinema, outdoor ...
Pizza (grocery), which one is most prominent online? Brand barometer
28 Mar 2013 | by Gemma Charles
audience segmentation of interest is defined in conjunction with Marketing (two weeks before the ...
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