BrandMAX speaker preview: Kassan looks at the future of media and technology
15 Aug 2011 | by Staff
in global marketing and communications together. This year's event is run in association with JWT ...
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BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry
23 Aug 2011 | by Staff
names in global marketing and communications, brought together by Media Week and the Haymarket Brand ...
Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
position to prosper - the medium is unique in offering targeted, personalised marketing to both customers ...
Media Week Essay - Experiential
09 Dec 2008 | by James Long
LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing...investment. Although advertising continues to take the lion's share of marketing budgets, the media ...
Media Week Essay - Television
09 Dec 2008 | by David Brennan
other media sector, TV advertising has been winded horribly because the marketing budget is the first to ...
Avanti and Streetbroadcast form Digital Life partnership
02 Dec 2008 | by Maisie McCabe
partnership harnesses the two companies' sales, marketing and creative experience to deliver what he claimed ...
Young People - The road to recovery
02 Dec 2008 | by Alexandra Jardine
and marketing director Simon Poole, GMTV Kids is "in a strong position, both in terms of ratings and ...
Young People - How to make friends and influence young people
02 Dec 2008 | by Adam Woods
Broadcasting's vice-president of marketing and communications. "You go into somewhere like Habbo and say 'hi ...
Young People - A fine balance
02 Dec 2008 | by Sarah Crawley-Boevey
Code of Advertising, Sales Promotion and Direct Marketing) offers a regulatory framework of what is ...
Global in new Heart brand campaign
02 Dec 2008 | by Media Week
Global Radio has announced its first major marketing investment in the roll-out of its Heart brand
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