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Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

Retailers gorging on lavish Christmas ad campaigns have fast become the UK marketing industry s ...

Marketing Moments 2012: Kony redefines the power of the viral

06 Dec 2012 | by Nicola Kemp

marketing . Adapting to a hyper-networked world Viral videos have irrevocably changed ...

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

This was so much more than a marketing moment, but a reflection of the changing, multi-cultural ...

Tesco readies Clubcard scheme for web revamp

26 Oct 2010 | by Rachel Barnes

change would give consumers 'simpler access and greater choice'. Alison Wright, senior marketing ...

Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an ...

Foster's set to remake British comedy shows

16 Aug 2010 | by Gemma Charles

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British..., Foster s marketing manager, cited I m Alan Partridge and The Fast Show as examples of the type of show ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert...for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

below-the-line marketing. The company's e-marketing manager, Ian MacDonald, points to an improvement in website ...

Digital Work: From brief to browser

13 May 2010

heighten word of mouth around the launch of the kit. With no additional offline media or marketing spend ...

Rajar chief executive de la Bedoyere to join RSPCA

12 May 2010 | by Mark Banham

charities to use augmented reality in its marketing activity last October, as part of its Big Stop Circus ...

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