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Bulmers to align brand with 'beginning of the weekend' with multi-million pound push

28 Feb 2013 | by Gemma Charles

Bulmers is rolling out its first major marketing push, including TV advertising, using its new...pound marketing campaign for the brand encompassing TV, digital and social media and a multi-media ...

Somersby touts 'dual core' cider

28 Feb 2013 | by Matthew Chapman

A perfect execution of the now tried and tested marketing strategy of spoofing all things Apple.

Expert views on an underwhelming two years of product placement in the UK

28 Feb 2013 | by Maisie McCabe

destined to be a small part of wider marketing activity? Here is what two experts think about product ...

Government selects six PR agencies for major comms roster

28 Feb 2013 | by John Owens

. Winners for the creative, direct marketing and digital framework are also understood to have been ...

Guinness unveils St Patrick's Weekend marketing drive

28 Feb 2013 | by Gemma Charles

Guinness is gearing up to run a multimillion-pound global marketing campaign, including a number of...across TV, outdoor, digital and social. PR and point-of-sale will also form part of the marketing mix ...

Morrisons lays out marketing plans for first clothing range launch

28 Feb 2013 | by Matthew Chapman

, will roll out Nutmeg into 100 stores on 21 March. Launch marketing will have a local focus and will ...

Helen Edwards: wisdom of the dead versus the living

28 Feb 2013 | by Helen Edwards

It is easy to get swept up in the developing online conversation about marketing theory, but we...may be the marketing equivalent of the pub bore; others will be juniors with egos out of proportion to ...

Brothers Cider unveils premium packaging

28 Feb 2013 | by Gemma Charles

Brothers Cider has revamped the packaging across its range and is rolling out a £5m marketing...range of bottles and cans. The relaunched packaging will be backed by a 5m UK-wide marketing push ...

Foursquare: what happens after hype turns to cynicism

28 Feb 2013 | by John V Willshire

, rather than a marketing one. Nowadays many people (myself included) still find a lot of value in the ...

Reinventing sustainability: why brand talk about responsibility is cheap

28 Feb 2013 | by David Benady

, so much 'greenwash' cooked up by their spin doctors to sell more products. Unilever's chief marketing ...

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