Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?
20 May 2013 | by Nicola Carter
latest development hasn t made him any friends, but is this really a Big, Fat, Marketing mistake (Fox ...
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Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
where possible. Andy Sutherden, global practice director of sports marketing and sponsorship at Hill ...
Tech City growth stunted by talent shortage and lack of access to capital
20 May 2013 | by Staff
to the report, the top five skills most in demand are coders and developers, marketing and PR ...
Getty Images tells a love story in '85 Seconds'
17 May 2013 | by Chloe Smith
Chien, senior vice president of marketing at Getty Images, said: "We are delighted by AlmapBBDO ...
Volkswagen uses YouTube to great effect in new ad
13 May 2013 | by Staff
. Brand: Volkswagen Clients: Fabio Rabelo and Arthur Martins, marketing senior manager at Volkswagen ...
Trading Places: this week's people moves
10 May 2013 | by Chris Harding
this week's round-up of people moves across advertising, marketing, media and PR....) Marketing Smirnoff and Guinness-maker Diageo has appointed marketer Ivan Menezes as its new chief ...
Facebook set to launch video ads
07 May 2013 | by Gordon MacMillan
on Facebook's marketing council, which include Unilever, Ford, Diageo, American Express and Coca-Cola ...
Trading Places: this week's people moves
03 May 2013 | by Chris Harding
marketing chief, in in this week's round-up of people moves across advertising, marketing, media and PR....what was then Emap in 2000 to launch its six music channels.( Media Week ) Marketing ...
Oreo wins Facebook top creative award
30 Apr 2013 | by Gordon MacMillan
the brand's centenary. Oreo had a stellar year in terms of digital marketing in 2012 and scored a ...
Trading Places: this week's people moves
26 Apr 2013 | by Chris Harding
specialist Kinetic for rival Talon, in this week's round-up of people moves across advertising, marketing...former managing partner of interactive marketing agency Possible Worldwide , Maggie Lonergan , to look ...
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