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B&Q switches focus from price to 'unloved rooms'

14 Jun 2013 | by Matthew Chapman

"everyday low-pricing" strategy . David Hutchinson, acting marketing director at B Q, said the everyday ...

Exponential plots Cannes augmented reality ad

14 Jun 2013 | by Magda Ibrahim

animated by John English Kerr. Phil Buxton, the global marketing director at Exponential, said: "I fully ...

Debenhams piles pressure on rivals to ban model airbrushing

13 Jun 2013 | by Ben Bold

applying the ban to all its marketing. The department store is taking the stance after publication of ...

Arif Durrani: Media has come a long way, and not without growing pains

13 Jun 2013 | by Arif Durrani

festival is testament to the central role media now plays in marketing communications....role it now plays in marketing communications' Meanwhile, as the business evolves from being ...

Nokia launches global creative pitch

13 Jun 2013 | by James Swift

Overman, the vice-president of global brand strategy and marketing creation, left Nokia in April and was ...

Douwe Egberts hands ad brief to Arnold KLP

13 Jun 2013 | by Ian Darby

. Corrine Hopwood, the marketing director at Douwe Egberts UK, said: "We believe great ideas will fuel our ...

Tham Khai Meng and Jonathan Mildenhall

13 Jun 2013

of the lessons I learned at Bartle Bogle Hegarty London is this: great marketing always adds up to ...

ISBA dismisses calls to ban alcohol ads at festivals and sports events

12 Jun 2013 | by Maisie McCabe

, calling for alcohol marketing to be banned at music and sports events to prevent young people from ...

Stella Artois Cidre to launch weather-activated ad campaign

12 Jun 2013 | by Arif Durrani

Artois Cidre across TV, cinema, outdoor and digital. Andy Logan, marketing manager for Stella Artois ...

Post Office to launch holiday campaign with Dare

11 Jun 2013 | by Magda Ibrahim

, head of marketing at the Post Office, said: "The modern Post Office is about much more than stamps and ...

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