to remove filtersFive routes to social media success
28 Dec 2011 | by Andrew McCormick
Facebook fans, it's not surprising that Forever 21's marketing director, Linda Chang, hails social media as ...
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Tapping into New Year's resolutions
28 Dec 2011 | by Alice Dunn
goes on, writes Alice Dunn, marketing executive, Kantar Media...., marketing executive, Kantar Media ...
Churchill Insurance unveils Martin Clunes ads in £50m push
27 Dec 2011 | by Alex Brownsell
The ads, part of marketing spend believed to be in the region of 50m, see Clunes become the owner ...
Social Media: The value of a Like
27 Dec 2011 | by Adam Woods
answer, essentially because there is no standard question. "The first thing every marketing director ...
Special Report: Social media - battle of the brands
26 Dec 2011 | by Kim Benjamin
Gone are the days when social media was all about marketing through Twitter and Facebook. Brands ...
Coca-Cola Christmas: 2010-2011
25 Dec 2011 | by Georgina Brazier
the slogan 'open happiness', the theme of its global marketing strategy. Coca ...
Total yoghurt unveils January ad push
23 Dec 2011 | by Gemma Charles
characters Zebra, Cow and Spoonbill, as it ramps up its marketing for 2012..... Emma Wilson, marketing director, said: "January is a great time to link into health awareness. Due to ...
More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
campaign has been led by recently-promoted RSA Group chief marketing officer Pete Markey. From February ...
Bupa showcases 60-year heritage with latest ads
23 Dec 2011 | by Alex Brownsell
showcase the brand s specialist healthcare offering. The campaign was developed by group marketing ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
note at a time when the success of marketing spend is often judged by click-through rates and ROI ...
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