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Tesco vows not to place Google keyword bids on rivals' trademarks

, Mercedes-Benz and O2 told Marketing that they plan to review their paid-search strategy in light of the changes ...

Brand Health Check: Morgan

including Kate Moss and Lily Allen, Morgan has relied on small-scale press campaigns and in-store marketing ...

MindShare closes its House of Media

and from sport to retail marketing. The unit enabled the agency to demonstrate its skills in a range ...

Demand Five to be new Five Download

May, supported by a significant on-air marketing campaign.

Protests 'will cut value' of Olympic ties

, according to marketing researcher Sport+Markt....it unrealistic. Bob Heussner, senior vice-president of Games marketing at Octagon, said: This is a ...

Orange to offer gig tickets for charity work

marketing activity throughout the summer. Customers will be encouraged to commit to volunteering for one ...

Cynicism halts functional growth

spending 14m on marketing the brand, while Unilever s Flora pro.activ declined 35%. Other functional food ...

London 2012 hires ex-O2 chief as top marketer

the first head of brand and marketing at London 2012....Group, which handles the London 2012 communications account. The group houses sports marketing agency ...

Conde Nast revamps Vogue, Glamour websites

director and was previously marketing and communications director of Microsoft EMEA. ...

Industry and retail unite for binge-drinking work

agency. There s a growing movement among the drinks industry to use its marketing to promote ...

 

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