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19 Dec 2003
Communications respectively. 2 Volkswagen turns to viral marketing for 'bollocks' ad Jennifer ...
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Red Devils recruit Mickey Mouse guru
23 Dec 2003 | by MediaWeek
highly regarded marketing executives, including ITV's commercial and marketing director Jim Hytner ...
Boots in controversial tie-up for Atkins range UK launch
19 Dec 2003 | by Gordon MacMillan,
heard of the Atkins diet, according to an OMD Snapshots survey conducted exclusively for Marketing ...
Ford StreetKa - a new star shines over the old brand
19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain
Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School....knowledge and learning. Ford now considers lifestyle PR a key component of their marketing mix. This has ...
Post Office set for ad boycott of MoS over rural closures
18 Dec 2003 | by Mark Kleinman,
marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches....consumers to accomplish life's mundane tasks. A source told Marketing the campaign's press element would ...
Nestle Rowntree hands UK control to Australia chief
18 Dec 2003 | by Mark Kleinman and Alexandra Jardine,
marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing.... It is unclear how his appointment affects marketing director Andrew Harrison, who reports to White ...
Chrysler withdraws sponsorship of 'sexist' Lingerie Bowl
18 Dec 2003 | by Staff,
vice-president for global marketing, said in a statement: "The Dodge brand's sponsorship of the 'Lingerie Bowl ...
Freeview set to nudge digital TV penetration past 50%
18 Dec 2003 | by Claire Billings,
marketing and communications, said: "We're exceptionally pleased with the news that the digital television ...
Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing...Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC ...
Macmillan Cancer Relief hires direct marketing chief
18 Dec 2003 | by Alexandra Jardine,
more than eight years of direct marketing experience in the charity sector, including posts in the ...
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