to remove filtersHaribo launches marketing campaign
18 Dec 2003
Haribo, the confectionery manufacturer, is launching a 4.5m marketing campaign that kicks off in
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Macmillan Cancer Relief hires direct marketing chief
18 Dec 2003 | by Alexandra Jardine,
more than eight years of direct marketing experience in the charity sector, including posts in the ...
DIRECT BRIEF: Panasonic unveils mobile marketing campaign
18 Dec 2003
Panasonic has unveiled a mobile marketing campaign to support the launch of its X70 phone, which
General Mills shakes up senior marketing roles
18 Dec 2003 | by Emily Rogers
Hipkiss to the new role of UK marketing director, as part of a restructure of its sales and marketing...' European food service brands. As marketing director, Hipkiss will concentrate on retail brands, adding ...
NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief
MARKETING MIX: Global pulse - Perfect marriage
18 Dec 2003
Brands can marry assets with other brands' equity by forming collaborations, partnerships and allowing licensing. This can often give them cross-category exposure.
MARKETING MIX: Book of the week
18 Dec 2003
marketing professional can see its relevance. What becomes apparent from this global tour is the sheer ...
STOP PRESS: Samaritans to launch multimedia marketing campaign
18 Dec 2003
The Samaritans is to launch a multimedia marketing campaign over Christmas with the strapline 'We
STOP PRESS: MyTravel to restrict new year marketing strategy
18 Dec 2003
MyTravel has confirmed it will restrict its new year marketing strategy to "evidence-based
STOP PRESS: Chartered Institute of Marketing conducts poll
18 Dec 2003
Marketing is still undervalued by business, according to 39% of marketers who responded to a poll
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