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20 Dec 2001
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Saatchi & Saatchi loses £18m
Lloyds TSB account
20 Dec 2001 | by Gordon MacMillan and Jennifer Whitehead,
. Lloyds shook up its direct marketing arrangements this summer, with Partners Andrews Aldridge taking a ...
DESIGN CHOICE: Penhaligon's bluebell perfume bottle
20 Dec 2001 | by KATIE KROHN, Marketing assistant, Spencer London
Even though luxury goods are not in particularly high demand at the moment,the design of Penhaligon's perfume bottles will continue to charm onlookers. In particular, the design of Bluebell Eau de Toilette gives you a small escape to that romantic place where everything appears lovely and...
OPINION: Marketing Society - Merchandising means more to kids than TV ads
20 Dec 2001 | by GUY ABRAHAMS, communications planning director at Carat and a member of The Marketing Society
. Alternatively, a ban on TV advertising for toys will drive marketing for them 'underground'. At least ...
STOP PRESS: Marketing back on January 4
20 Dec 2001
Marketing's next issue will be out on January 4. We would like to wish all our readers a Merry ...
STOP PRESS: BBC launches marketing campaign
20 Dec 2001
The BBC is to launch a major marketing campaign in the run-up to the launch of its eight digital ...
Camelot fills top post in marketing reshuffle
20 Dec 2001 | by MATTHEW ARNOLD
Camelot has hired former Somerfield and Kismet marketing chief Phil Smith as commercial director ...
MARKETING MIX: Book of the week
20 Dec 2001
Designing for Children: Marketing Design that Speaks to Kids, by Catherine Fishel ( 27.50 ...
MARKETING MIX: News of the world
20 Dec 2001
that Japanese marketing is increasingly investigating the concepts of gentleness and relaxation ...
DIRECT BRIEFS: Lex Vehicle Leasing hires new direct marketing chief
20 Dec 2001
Bradford & Bingley marketer Graham Holdsworth as its direct marketing chief. The appointment heralds a ...
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