22 Dec 2000
| by Claire Billings
increase its marketing spend next year.
Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
21 Dec 2000
Marcus Willox is a co-founder of Willox Ambler Rodford Law. He established one of the first across-the-line agencies in the UK in the late 80s. He is now chief executive of the WARL Group with clients that include The Scotsman Publications, Muji, Jazz FM and Smash Instant Mash.
Signature much...
21 Dec 2000
| by POPPY BRECH
The BBC has moved a step closer to filling its senior marketing line-up by appointing heads of...The BBC has moved a step closer to filling its senior marketing line-up by appointing heads of ...
21 Dec 2000
| by POPPY BRECH
Kids channel Nickelodeon has poached Turner Broadcasting s marketing chief Nicky Parkinson for the
21 Dec 2000
Name: Melinda Welton
Age: 26
Job title: Senior international marketing manager, National ...
21 Dec 2000
apparent marketing message at all. Closer inspection reveals a small device containing the legend PSII ...
21 Dec 2000
IPC Music & Sport has hired Paramount Comedy Channel consumer marketing manager Cecilia Parker to...a great signing for the team. She brings both marketing and television experience to bolster the ...
21 Dec 2000
Mix has taken time off from gobbling down festive-sized fistfuls of Quality Street to don its trenchcoat and dark glasses to do some digging into the fragile reputations of ad agencies.
First under the spotlight is Euro RSCG Wnek Gosper. They would have us believe the agency is a veritable den of...
21 Dec 2000
The season of giving is upon us once again, but for those of you who might be tempted to take advantage of the situation by casually snogging as many people as possible at all those office parties, consider this: Brits, apparently, aren't very good at it.
According to oral expert Lance Derrick,...
21 Dec 2000
This week's mystery brand originated in 1960 in the UK via the Albion Toiletries company. It was initially launched as a bar soap and sold principally in pharmacy outlets.
This was followed by the launch of a toiletries range during the 70s, and a facial skincare range from 1978. It is mainly manufactured...