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BMP DDB wins back Guardian account

increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...

MARKETING MIX: Pen portrait

Marcus Willox is a co-founder of Willox Ambler Rodford Law. He established one of the first across-the-line agencies in the UK in the late 80s. He is now chief executive of the WARL Group with clients that include The Scotsman Publications, Muji, Jazz FM and Smash Instant Mash. Signature much...

BBC adds three to marketing line-up

The BBC has moved a step closer to filling its senior marketing line-up by appointing heads of...The BBC has moved a step closer to filling its senior marketing line-up by appointing heads of ...

Nickelodeon UK poaches Turner marketing chief

Kids channel Nickelodeon has poached Turner Broadcasting s marketing chief Nicky Parkinson for the

MARKETING MIX: Brand manager of the week

Name: Melinda Welton Age: 26 Job title: Senior international marketing manager, National ...

MARKETING MIX: News of the world

apparent marketing message at all. Closer inspection reveals a small device containing the legend PSII ...

MEDIA: IPC's Later hires marketing chief from Paramount

IPC Music & Sport has hired Paramount Comedy Channel consumer marketing manager Cecilia Parker to...a great signing for the team. She brings both marketing and television experience to bolster the ...

MARKETING MIX: Ad agencies let it all hang out

Mix has taken time off from gobbling down festive-sized fistfuls of Quality Street to don its trenchcoat and dark glasses to do some digging into the fragile reputations of ad agencies. First under the spotlight is Euro RSCG Wnek Gosper. They would have us believe the agency is a veritable den of...

MARKETING MIX: Pernod helps the UK accomplish a successful snog

The season of giving is upon us once again, but for those of you who might be tempted to take advantage of the situation by casually snogging as many people as possible at all those office parties, consider this: Brits, apparently, aren't very good at it. According to oral expert Lance Derrick,...

MARKETING MIX: I'll name that brand in one

This week's mystery brand originated in 1960 in the UK via the Albion Toiletries company. It was initially launched as a bar soap and sold principally in pharmacy outlets. This was followed by the launch of a toiletries range during the 70s, and a facial skincare range from 1978. It is mainly manufactured...

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