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IPC announces marketing push

31 Jul 1998 | by ANNA GRIFFITHS

IPC Magazines has announced an unprecedented pounds 7.5 million advertising and marketing push to...IPC Magazines has announced an unprecedented pounds 7.5 million advertising and marketing push ...

REVIEW: Marketing and advertising news in theh week’s press

31 Jul 1998 | by JOHN TYLEE

has resigned. - General Release Burger King has raided Guinness s marketing department to ...

MEDIA PERSPECTIVE: Media’s influence on marketing mix can only increase

31 Jul 1998 | by CLAIRE BEALE

pleasant surprise was the revelation that ITV has discovered a sophisticated bag of marketing tricks ...

Roose strengthens integrated offering with Dubrey hiring

31 Jul 1998 | by MAIRI CLARK

as a director of integrated marketing....needs. Dubrey began his career in advertising at Marden Kane Marketing and the Sales Machine ...

Nickelodeon moves creative and media projects to McCann

31 Jul 1998 | by ANNA GRIFFITHS

McCann-Erickson s youth marketing arm, Magic Hat, and its media dependant, Universal McCann....McCann-Erickson s youth marketing arm, Magic Hat, and its media dependant, Universal McCann. McCanns won ...

CAMPAIGN DIRECT: PROFILE - GRAHAM LEIGH. b2 marketer whispers loudly in his quest for new financial customers. The brand may be visible but the response to its DM strategy is Graham Leigh’s next trial. By Robert Dwek

31 Jul 1998 | by ROBERT DWEK

I have the biggest in-tray in the marketing industry, says Graham Leigh, group marketing...I have the biggest in-tray in the marketing industry, says Graham Leigh, group marketing ...

BMP DDB’s new DM facility put to work on UUNET business

31 Jul 1998 | by CLAIRE BEALE

BMP DDB has won its first fully integrated account since setting up a direct marketing facility...BMP DDB has won its first fully integrated account since setting up a direct marketing facility ...

CLOSE-UP: CLIENT OF THE WEEK - Stella campaign still a winner Lowes’ latest ad may just be the best of the lot, Tracy Darwen tells Jade Garrett.

31 Jul 1998 | by JADE GARRETT

. And according to Tracy Darwen, marketing manager at Whitbread for the brand, it s the best yet..... And according to Tracy Darwen, marketing manager at Whitbread for the brand, it s the best yet ...

Kuys lures Boyter to Publicis Dialog

31 Jul 1998 | by JOHN TYLEE

marketing offering. The operation is being built around Fred Kuys, the former marketing ...

KPMG launches $60 million unified global brand campaign

31 Jul 1998

created by Lowe s corporate image and product programs worldwide. Tim Pearson, chief marketing ...

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