to remove filtersMARKETING MIX: That was the week that was
30 Apr 1998 | by ED SHELTON and JAMES CURTIS
Brits ; a survey of marketing managers reveals that advertising budgets are being switched to direct ...
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MARKETING MIX: Pen portrait
30 Apr 1998 | by ED SHELTON and JAMES CURTIS
Under-employed? Surely not. Yes, says graphologist Diane Simpson.
MARKETING MIX: Talented trio win it for Stuventus
30 Apr 1998 | by ED SHELTON and JAMES CURTIS
(563 points) and Mark Golledge from Team Marketing Communications (549 points), among others ...
MARKETING MIX: I’ll name that brand in one!
30 Apr 1998 | by ED SHELTON and JAMES CURTIS
This week s Brand X was introduced to the UK in 1905 and, with its striking sunburst pack design, is still the best known brand in its marketplace.
MARKETING MIX: Flood fails to dampen naked rugby ambition
30 Apr 1998 | by ED SHELTON and JAMES CURTIS
Last weekend s NABS Rugby Sevens was a stirring example of a great sporting institution triumphing over the weather.
MARKETING MIX: Agency gets all animated over Hercules thefts
30 Apr 1998 | by ED SHELTON and JAMES CURTIS
No home is complete without one: a six-foot high cardboard cut-out Hercules. At least, that s how it seems to the people at Buena Vista Home Entertainment.
MARKETING FOCUS: Advertisers tighten their grip - Recent disputes between advertisers and magazines
30 Apr 1998 | by ED SHELTON and JAMES CURTIS
politics to religion. Kari Bjorhus, manager of marketing communications for the Coca-Cola ...
Signed up by Register
30 Apr 1998 | by LISA CAMPBELL
Former sales and marketing director of Routledge, Tim Westbrook, is joining Register Information...Former sales and marketing director of Routledge, Tim Westbrook, is joining Register Information ...
CAREERS: Movers
30 Apr 1998
Robbie Dennis, Polygram Far East s vice-president regional marketing in Hong Kong, is moving to...Robbie Dennis, Polygram Far East s vice-president regional marketing in Hong Kong, is moving to ...
MEDIA: WPP buys Goldfarb
30 Apr 1998 | by RAYMOND SNODDY
Marketing services giant WPP has agreed to pay pounds 23.9m for international marketing research...Marketing services giant WPP has agreed to pay pounds 23.9m for international marketing research ...
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