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OPINION: MILLS ON MARKETING

27 Feb 1998 | by DOMINIC MILLS

. One of the paradoxes of modern marketing is that, while clients demand their agencies be accountable ...

REVIEW: Marketing and advertising news in the week’s press

27 Feb 1998 | by EMMA HALL

Royal Peter Jackson, head of marketing communications; and Martin Booth, head of marketing services ...

Fashion Cafe hires Nouril

27 Feb 1998 | by JULIETTE GARSIDE

relations and marketing....relations and marketing. Nouril joins from the Sports Cafe, where she was public relations and ...

EU rejects plea for voluntary curbs on tobacco mailshots

27 Feb 1998 | by Our Parliamentary Correspondent

A Government move to have direct marketing exempted from the European Union s proposed ban on...A Government move to have direct marketing exempted from the European Union s proposed ban on ...

Lowes faces fight to keep Express task as boss re-focuses

27 Feb 1998 | by HARRIET GREEN

appointment of Paul Woolfenden as the marketing director for Express Newspapers....appointment of Paul Woolfenden as the marketing director for Express Newspapers. Woolfenden has said ...

Telegraph promotions chief goes to Express

27 Feb 1998 | by ANNA GRIFFITHS

Daily Star, and pursue market share with the appointment of Paul Woolfenden as marketing director....Daily Star, and pursue market share with the appointment of Paul Woolfenden as marketing director ...

OPINION: Time to needle the BBC about its funding remit

27 Feb 1998 | by DOMINIC MILLS

the marketing culture, is at pains to point out on this week s letters page that the corporation isn...the marketing culture, is at pains to point out on this week s letters page that the corporation isn ...

BSkyB to put pounds 12m into millennium projects

27 Feb 1998 | by CLAIRE BEALE

BSkyB is putting a minimum of pounds 12 million of marketing support behind the Millennium...BSkyB is putting a minimum of pounds 12 million of marketing support behind the Millennium ...

STOP PRESS: Hill and Knowlton wins digital TV work

27 Feb 1998 | by IAN DARBY

, are to spend pounds 550 million on marketing digital TV service over the next 12 years. Analysis, p7...., are to spend pounds 550 million on marketing digital TV service over the next 12 years. Analysis, p7. ...

Saatchi bypasses Rowland for Army recruitment drive

27 Feb 1998 | by SIR BERNARD INGHAM who writes for the E

within a week. The Army has a total marketing budget of pounds 15 million but does not have any ...

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