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REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

, the consortium has been appointed on a seven-year contract which will include a direct marketing and...marketing and PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death

30 Oct 1998 | by JADE GARRETT

MIKE HAYWARD Direct marketing manager, Cornhill Direct Cornhill Direct is one of the ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating

30 Oct 1998 | by ROBERT DWEK

marketing sectors. Mail order and financial services were also significantly up on previous years ...

DIRECT MARKETING: THE RESEARCH GAP - Although direct mail has mushroomed in the past ten years

30 Oct 1998 | by ROBERT GRAY

It is received wisdom in the world of marketing that there has been tremendous growth in direct...It is received wisdom in the world of marketing that there has been tremendous growth in direct ...

DIRECT MARKETING: PERSONAL TOUCHES - Michele Martin assesses the latest methods used by planners to

30 Oct 1998 | by MICHELE MARTIN

the past few years, the direct marketing industry has grown impressively and should have had time to ...

DIRECT MARKETING: TEACHING TELEPHONE MANNERS - Jade Garrett discovers how companies can help their

30 Oct 1998 | by JADE GARRETT

basic rules apply to all telesales operations. Along with the huge expansion in marketing on the ...

brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different

30 Oct 1998 | by KAREN YATES

BUDWEISER AND THE WORLD CUP One of the net s big successes, in terms of marketing, is as a ...

DIRECT NEWS: Famous Grouse mailshots to build on Scottish success

30 Oct 1998 | by JOHN TYLEE

Famous Grouse has launched its first direct marketing initiative to build on the whisky brand s...Famous Grouse has launched its first direct marketing initiative to build on the whisky brand s ...

McCann-Erickson unit buys three companies

30 Oct 1998

- McCann Relationship Marketing, New York, a unit of McCann-Erickson WorldGroup, has completed a...- McCann Relationship Marketing, New York, a unit of McCann-Erickson WorldGroup, has completed a ...

McCann-Erickson unit buys three companies

30 Oct 1998

- McCann Relationship Marketing, New York, a unit of McCann-Erickson WorldGroup, has completed a...- McCann Relationship Marketing, New York, a unit of McCann-Erickson WorldGroup, has completed a ...

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