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Saatchis’ Lycra push

19 Dec 1998 | by STEVE BELL

marketing activity will focus on use in outer garments. ...

Prince’s Trust hunts for football sponsors

19 Dec 1998 | by ANNE-MARIE CRAWFORD

. Associated partners will have access to all of the clubs marketing communications, including databases for ...

MEDIA: Bud Ice ties with LT for New Year

19 Dec 1998 | by CONOR DIGNAM

interior panels and 1350 bus shelter panels. James Lousada, marketing director at Anheuser-Busch ...

Ford chief quits for Renault role

19 Dec 1998 | by LUCY BARRETT

than a year in the job. Mellier will head Renault s marketing across western Europe, with the ...

PROFILE: Big bad Woolfenden - PAUL WOOLFENDEN COMMERCIAL DIRECTOR EXPRESS NEWSPAPERS

19 Dec 1998 | by RUTH NICHOLAS

Marketing likes prison food, and another launched a stream of bile that would not have been out of place ...

AGENDA: Poor ad practice gives our critics fine ammunition

19 Dec 1998 | by DRAYTON BIRD

only ask because it has repeatedly been revealed that those outside marketing see us as a bunch of ...

MEDIA: Associated reshuffle

19 Dec 1998 | by ANNE-MARIE CRAWFORD

as a standalone business to non-MoS clients as well as to existing advertisers (Marketing, December ...

CAREERS: IPA modernises training course - Trainees are given a grounding in the industry basics at the Institute of Practitioners in Advertising Evening Series, writes Mark Robinson

19 Dec 1998 | by MARK ROBINSON

joined-up strategic thinking on a real marketing issue and present it to a real client. They also ...

Shell unveils new ’green’ petrol

19 Dec 1998 | by NEILL DENNY

. Mike Harle, marketing manager for Shell UK and Ireland, said: Pura is a premium petrol brand that is ...

C-T pushes Carlsberg

19 Dec 1998 | by LISA CAMPBELL

marketing the lager brand this year. ...

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