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MARKETING MIX: A calendar well past its sell-by date

, the editorial team at Marketing has to agree...., the editorial team at Marketing has to agree. A masterpiece of its era, the Findus Calendar ...

MARKETING MIX: I’ll name that brand in one!

This week s mystery brand is in a product category mentioned and recommended by Hippocrates around 400 years BC, although there have considerable scientific advances made with the product since then. Brand X launched initially in the US, manufactured by the largest healthcare manufacturer in the world....

MARKETING MIX: That was the week that was

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an

A profusion of qualifications has been created by professional marketing bodies and the academic...A profusion of qualifications has been created by professional marketing bodies and the academic ...

losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

recession. But with other elements of the marketing mix already chipping away at above-the-line budgets ...

Top Britvic boss to Center Parcs

Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny

CGB drops Harp for stout focus

Guinness Great Britain (CGB) has given up marketing Harp Irish Lager and is phasing out Enigma...Guinness Great Britain (CGB) has given up marketing Harp Irish Lager and is phasing out Enigma ...

Norton appoints Clark

business and international sales and marketing....business and international sales and marketing. He joins from rival firm Sanofi Winthrop where he ...

Coutts rejigs to sharpen bank’s strategic aims

clientele, has restructured its marketing operation....aristocratic clientele, has restructured its marketing operation. Paul Feeney, marketing director at ...

Telstra targets European sales

Australian telecoms giant Telstra has appointed a marketing director to handle its expansion...Australian telecoms giant Telstra has appointed a marketing director to handle its expansion ...

 

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