19 Dec 1998
| by DAVID MURPHY
, the editorial team at Marketing has
to agree...., the editorial team at Marketing has
to agree.
A masterpiece of its era, the Findus Calendar ...
19 Dec 1998
| by DAVID MURPHY
This week s mystery brand is in a product category mentioned and
recommended by Hippocrates around 400 years BC, although there have
considerable scientific advances made with the product since then. Brand
X launched initially in the US, manufactured by the largest healthcare
manufacturer in the world....
19 Dec 1998
| by DAVID MURPHY
15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its discount
strategy with the launch of a new showcase store in Croydon; Sainsbury s
and Safeway announce...
19 Dec 1998
| by ROBIN COBB
A profusion of qualifications has been created by professional
marketing bodies and the academic...A profusion of qualifications has been created by professional
marketing bodies and the academic ...
19 Dec 1998
| by DAVID MURPHY
recession. But with other
elements of the marketing mix already chipping away at above-the-line
budgets ...
19 Dec 1998
| by STEVE BELL
Center Parcs has ended its six-month search for a UK sales and
marketing director by hiring Jenny
19 Dec 1998
| by LISA CAMPBELL
Guinness Great Britain (CGB) has given up marketing Harp Irish
Lager and is phasing out Enigma...Guinness Great Britain (CGB) has given up marketing Harp Irish
Lager and is phasing out Enigma ...
19 Dec 1998
| by LISA CAMPBELL
business and international sales and
marketing....business and international sales and
marketing.
He joins from rival firm Sanofi Winthrop where he ...
19 Dec 1998
| by STEVE BELL
clientele, has restructured its
marketing operation....aristocratic clientele, has restructured its
marketing operation.
Paul Feeney, marketing director at ...
19 Dec 1998
| by LISA CAMPBELL
Australian telecoms giant Telstra has appointed a marketing
director to handle its expansion...Australian telecoms giant Telstra has appointed a marketing
director to handle its expansion ...