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Austerity and the need for optimism

08 May 2013 | by Greg Nugent

Greg Nugent, the former marketing director of London 2012 and co-founder of Inc., examines changing

Why failing to keep track of tags could cost you sales

07 Jan 2013 | by Amy King

, writes Amy King, vice president of product marketing, Evidon....society. Amy King, vice president of product marketing, Evidon ...

Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

Kilmartin, marketing director EMEA & India, Pitney Bowes Software....70% of marketing directors are more focussed than ever on social media, with a quarter of marketing ...

Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

protection strategy is critical to ensure that brand integrity, marketing investments and customer trust are ...

Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

wealth of opportunity to strengthen campaigns by syncing media to deliver marketing messages across ...

Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive...advice before buying new things. Alice Dunn, marketing executive, Kantar Media ...

The new rules of engagement

28 Nov 2012 | by Paul Alfieri

interact, writes Paul Alfieri, vice president of marketing, Turn....has some key takeaways for European marketers that I would like to share. Surveying 250 marketing ...

Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

experimenting with engaging and creative social media marketing. Social media can be a powerful tool for ...

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media...success. It may not have been the greatest marketing stunt ever but our evidence certainly supports the ...

Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

capitalised on official sponsorship deals that made tangible gains from marketing their strong association ...

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