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It's time to bin brands

isn't often cited as required reading for the boardroom or, indeed, marketing strategy. But perhaps we ...

Counting down 2012's finest Marketing Moments

Nicola Kemp unveils the top marketing moments of the past 12 months....A year is a long time in marketing, and in 2012 that adage held true. In fact, with so much packed ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

Three months ago, I asked is marketing at a crossroads? , after several pre-eminent industry ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence...The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ...

Save the planet marketing 'won't change consumer behaviour'

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever tops 2012 Marketing Society Awards nominations

Marketing Society Awards for excellence...Unilever has received the most nominations in the shortlist for this year s Marketing Society ...

M&S launches recycling initiative fronted by Joanna Lumley

. Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ...

Arif Durrani: Is marketing at a crossroads?

the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing....capitalism being at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ...

E.ON recruits Mumsnet co-founder to help rebuild image

during the past two weeks after dropping their prices and launching marketing campaigns to herald the ...

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