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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

and planning for the campaign, which launches this week, was by Mindshare. Marketing spoke to ...

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

03 May 2013 | by John Reynolds

The outdoor activity is running from 6 May to 19 May and forms part of a broader 3m marketing ...

Blinkbox campaign targets LoveFilm Instant and Netflix

03 May 2013 | by Maisie McCabe

, onsite and Tesco platforms. Kate Simon, the group marketing director at Blinkbox, said: "We re a ...

Publicis launches cardboard box business for Depaul

17 Apr 2013 | by Louise Ridley

app won the Marketing Society Award for Excellence in 2011. Follow @LouiseRidley ...

Ikea focuses on outdoor range with battle against gnome army

17 Apr 2013 | by Matthew Chapman

retailer keen to make UK households revamp their home more often. Peter Wright, marketing manager at ...

KFC gets serious about coffee with full UK rollout

15 Apr 2013 | by John Reynolds

, marketing, KFC UK, said: "We are very excited to be launching freshly ground, premium coffee across our ...

More Th>n promises customer rewards with 'Feel the love' ad campaign

12 Mar 2013 | by Alex Brownsell

favour of a marketing strategy centred on rewarding its customers...., as it looks to switch focus from product-focused acquisition marketing to a strategy focused on its ...

Inside...Clear Channel

14 Feb 2013

sales, marketing and product management....; and Emma Newman, our marketing director. The new appointments bring a fresh perspective and new ...

Eric Cantona stars in ad to reinvent 'self-confident' Kronenbourg 1664

31 Jan 2013 | by Alex Brownsell

sideways at camera and responds by saying, ""Of course. Oui." Jacco Van Der Linden, UK marketing ...

Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...matter". Aviva will focus its marketing on the ways in which it looks after customers "when the big ...

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