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Brand barometer: Social media performance of Starbucks

A look at the performance of Starbucks in social media over the past four months.

Arif Durrani: Is marketing at a crossroads?

the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing....capitalism being at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ...

Think BR: Marketing to the gender agenda

Understanding the importance of gender as a marketing tool could give brands a significant.... Marketing to the gender agenda Since men and women are wired differently by genes, we consume ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

and contemporary. In this instance, have you considered restructuring your marketing team into ...

There is nothing weird about questioning your marketing assumptions

by an article at psmag.com. It made me wonder how much global marketing practice has changed since ...

Littlewoods: The retailer took a traditional position for its Christmas campaign

Marketing's unique weekly analysis of advertisement recall in association with TNS....out Littlewoods is a genuine innovator when it comes to marketing - embracing digital content ...

Change4Life makes a 'welcome and important' return

Marketing's unique weekly analysis of ad recall in association with TNS....pointed in the direction of marketing and advertising. Nonetheless, students of Prochaska and his ...

Going cold turkey on 'in your face' sale ads is the only way to avoid brand harm

Marketing's unique weekly analysis of ad recall in association with TNS....parents? Well, of course, marketers are under huge pressure to show a straight line between marketing ...

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

Marketing's unique weekly analysis of ad recall in association with TNS.

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

Marketing's unique weekly analysis of ad recall in association with TNS.

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