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The traditional roles of field marketing agencies - product sampling and data-based merchandising
Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly injected into business plans. Our latest leagues show which agencies are best placed to succeed.
It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising up 38% year on year to reach £2.8bn in 2007, according to the latest figures from the Internet Advertising Bureau (IAB). But the industry is not without its critics, who claim online investment must be...
Despite a difficult climate, digital marketing continues to record impressive growth as other media...to justify marketing spend. 'There is going to be a far greater emphasis on return on investment and ...
compared with last year, suggesting that it may be levelling off. Exclusive figures prepared for Marketing ...
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth...Field marketing has developed markedly over the years, as experiential activity has added a ...
Design agencies have an important and enduring part to play in the marketing mix, but proving the...marketing, it seldom forms a campaign in itself; typically, then, design lasts much longer than ads or ...
by other marketing disciplines....Direct marketing continues to be dogged by the junk mail tag, but is nonetheless enjoying ...
