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Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of...possibly the first non-human marketing director/wolfdog with a blog and a Twitter account and a human voice ...
speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek..., The Wall Starbucks' social-media sentiment hit by tax backlash, Marketing A Twitter ...
looks to "simplify" and "streamline" the brand for consumers, backed by a £1.5m marketing push....1.5m marketing spend on TV, outdoor, in-store, PR and digital activity that uses the new strapline and ...
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence...The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 ...
buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new...The marketing campaign will run up until September and is aimed at driving up sales of hotel stays ...
Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to...friends. Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued ...
The organisers of London 2012 are being forced to undertake a major marketing campaign to turn
marketing campaign across the UK and Europe, which aims to promote the brand as a fun and enjoyable way to
As Steve Jobs steps down from Apple, we take a look at the brand's history through its iconic ad campaigns, from the first Macintosh computer to the iPad 2.
will compete to offer them the best deal is to launch a £2m marketing campaign in the New Year....marketing push to begin in the New Year. Eleven product areas will be represented, from electronics ...
