LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.
24 Feb 2009
| by Noelle McElhatton, editor, Marketing Direct
Welcome to the 2009 List Report, barometer of the direct marketing data sector, brought to you in...The following pages will give you the lowdown on one of the biggest
media channels in marketing ...
09 Jun 2009
| by David Benady
customer relationship marketing programmes, brands can employ unparalleled levels of targeting and ...
09 Jul 2009
| by Hadassah Nymark
The Marketing Store has hired Mike Cavers, the executive creative director of Chemistry, as its...director of The Marketing Store, with whom he worked for six years. In his new role, Cavers will aim to ...
13 Feb 2009
| by David Perkins
strip back every possible expense, you only have two choices -- to slash marketing and sit still until ...
31 Mar 2009
| by Noelle McElhatton
the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital ...
20 Oct 2009
| by Staff
LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo...from limited brand differentiation in a price-driven market. With these issues in mind, Marketing ...
15 Jan 2009
| by Matt Williams
LONDON - Thomson, the TUI-owned travel operator, is seeking a direct marketing agency to handle its
below-the-line marketing functions. The changes are part of a wider restructure within its customer division...;
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The marketing department has been divided into ...
24 Feb 2009
| by Noelle McElhatton
broker Caspian Partnership. 'It's affecting the traditional way we have collected data.'
Marketing ...