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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

18 Dec 1997

WINNER

STOP PRESS

18 Dec 1997 | by DANNY ROGERS

17 million. Mailcom, the UK s largest direct marketing services firm, has acquired its rival ...

NBC and Dow Jones venture to establish global media force

12 Dec 1997 | by KAREN YATES

Jones International Marketing Services. The sales operation will embrace airtime sales for both ...

HOTLINE

12 Dec 1997 | by ELEANOR TRICKETT

rail group, is carrying out a review of all its marketing services. Britain s agencies were ...

Pounds 100m at risk in tobacco ban

11 Dec 1997 | by DANNY ROGERS

The UK marketing services sector is set to lose over pounds 100m of income following last week s...The UK marketing services sector is set to lose over pounds 100m of income following last week s ...

Electrolux axes top staff

11 Dec 1997 | by AMANDA RICHARDS

, with many basic marketing activities switching to multi-brand marketing services, headed by Sue ...

Four posts axed as Marshalls ad group enters receivership

05 Dec 1997

integrated marketing services operation through joint ventures....integrated marketing services operation through joint ventures. All eight joint venture companies ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

05 Dec 1997 | by MICHAEL BIRKIN, president of Diversifie

The last year has seen an unprecedented rush by agency and marketing services groups to broaden...The last year has seen an unprecedented rush by agency and marketing services groups to broaden ...

FORUM: Why did CIA decide to dump its smaller clients? - We all know that media companies are the sorts of tarts who just can’t bring themselves to turn a client down. So just what is CIA Medianetwork up to? Last week it decided to drop 30 of its

05 Dec 1997 | by ALASDAIR REID

multi-disciplined marketing services world, there is surely room for a big company like CIA to run a wrong sort ...

Marketing Technique: Sales Promotion - Contributors to this issue

04 Dec 1997 | by KEN GOFTON

dealing with marketing services suppliers. The fact that his latest article is on T-shirts and other ...

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