Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its rival Always, the brand suffered from a weak image and poor awareness, fatal attributes in a category...
Winner Client: British American Tobacco Agency: Fitch Commended Client: The Tussauds Group Agency: Rare Corporate Design WINNER British American Tobacco has sponsored the BAR Honda Formula One team since 2000. Four years on, the team briefed Fitch to create a fresh range of official team...
Winner Client: Eurostar Agency: Space Commended Client: Daisy Hill Real Estates Agency: Designhouse WINNER Eurostar considers itself 'an expert in its destinations', yet other than outdoor ads, has few marketing materials that substantiates the claim. To remedy this, it sought to create...
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER A brief look at market share figures emphasised Kotex's need to reappraise its brand. To change consumer perceptions, research indicated that it was better to talk to women as women, rather than using an approach focusing on their...
Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm Commended Client: Sogrape Vinhos SA Agency: Lewis Moberly WINNER Jaffa Cakes' revamped packaging was the standout entry in a highly competitive category. To fight...
Winner Client: Association of Charity Shops Agency: Unreal Winner Client: Sogrape Vinhos SA Agency: Lewis Moberly Commended Client: Pol Roger Agency: Lewis Moberly WINNER As a non-profit organisation, the Association of Charity Shops (ACS) wanted to rework its design identity to maintain...
Winner Client: British American Tobacco Agency: Fitch WINNER Four years into its sponsorship of the BAR Honda Formula One team, British American Tobacco wanted to expand its association with the sport beyond the confines of its traditional motor racing fan audience. Incumbent agency Fitch was...
Winner Client: British Airways London Eye Agency: The Open Agency Commended Client: Center Parcs Agency: Nucleus Commended Client: Stan James Bookmakers Agency: Kerb WINNER The website for the British Airways London Eye had not been revamped since it was originally set up to herald...
Winner Client: Motorola Agencies: The Fish Can Sing, Fibre Commended Client: The Eden Project Agency: Gendall WINNER Motorola wanted to celebrate its 75th anniversary through an internal employee communication initiative. Its agency, The Fish Can Sing, came up with a strategy of featuring...
Winner Client: Waterstone's Agency: Conran Design Group WINNER Waterstone's asked Conran Design Group to create a summer reading campaign to appear in-store and in windows across the retailer's store portfolio. Supported by an ad campaign, the concept was to be integrated across a range of activities...
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