Winner Client: Barclays Agency: Williams Murray Hamm Commended Client: National Savings and Investments Agency: Lloyd Northover WINNER Barclays markets its credentials as one of the world's biggest banks by positioning itself as the 'financial expert'. However, the company's management...
Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm WINNER McVitie's Jaffa Cakes faced a challenge: although it had undisputed sector leadership, it found itself being aped by its competition, which was using the same name...
Winner Client: Paramount Agency: Output WINNER Film distributor Paramount built excitement around the DVD release of its movie School of Rock with a range of innovative press packs that encouraged promotion of the launch in a range of media. The work, through Output, aimed to convey the key...
Winner Client: Comet Agency: Oakwood dc Commended Client: Habitat Agency: EHS Brann WINNER Comet felt it had a problem because its reputation as a retailer was more as a supplier of 'everyday' household appliances than a leader in the latest technologies. To establish a new marketing position,...
Marketing Design Awards reviewed so many excellent design solutions that it took a submission of exceptional ...
Winner Client: Vodafone UK Agency: The Team Commended Client: The Armed Forces Memorial Trust Agency: Rare Corporate Design WINNER When Vodafone entered into a cause related marketing partnership with The National Autistic Society (NAS), the telecoms brand needed to produce an internal communication...
Winner Client: Marks Spencer Agency: Smallfry Commended Client: Automobile Association Agency: In-house WINNER Marks Spencer decided to replace its popular handheld travel fan with a premium product to give it an easily defendable position in the marketplace. The success of the design,...
Winner Client: Lever Faberge Agencies: Theatre Brand Experience, Dynamo Marketing Commended Client: Heineken International Agency: CC Lab WINNER When Lever Faberge's Lux toiletries brand relaunched in 2004, it needed a creative concept to bring to life its advertising proposal that Lux 'brings...
Winner Client: Levi Strauss Europe Agency: Checkland Kindleysides WINNER Having developed a range of products targeted at 15- to 24-year-old girls, Levi's briefed Checkland Kindleysides to design its first standalone girls' store. As a first move into the female market, the challenge was to...
Winner Client: Interoute Agency: Bite Commended Client: Habitat Agency: EHS Brann WINNER Interoute, Europe's biggest voice and data network, wanted to produce a communication that would relaunch its brand, and insisted that the campaign be lead-generating, rather than just awareness-raising....
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