Winner Client: Marks Spencer Agency: Smallfry Commended Client: Automobile Association Agency: In-house WINNER Marks Spencer decided to replace its popular handheld travel fan with a premium product to give it an easily defendable position in the marketplace. The success of the design,...
Winner Client: Lever Faberge Agencies: Theatre Brand Experience, Dynamo Marketing Commended Client: Heineken International Agency: CC Lab WINNER When Lever Faberge's Lux toiletries brand relaunched in 2004, it needed a creative concept to bring to life its advertising proposal that Lux 'brings...
Winner Client: Levi Strauss Europe Agency: Checkland Kindleysides WINNER Having developed a range of products targeted at 15- to 24-year-old girls, Levi's briefed Checkland Kindleysides to design its first standalone girls' store. As a first move into the female market, the challenge was to...
Winner Client: Interoute Agency: Bite Commended Client: Habitat Agency: EHS Brann WINNER Interoute, Europe's biggest voice and data network, wanted to produce a communication that would relaunch its brand, and insisted that the campaign be lead-generating, rather than just awareness-raising....
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its rival Always, the brand suffered from a weak image and poor awareness, fatal attributes in a category...
Winner Client: British American Tobacco Agency: Fitch Commended Client: The Tussauds Group Agency: Rare Corporate Design WINNER British American Tobacco has sponsored the BAR Honda Formula One team since 2000. Four years on, the team briefed Fitch to create a fresh range of official team...
Winner Client: Eurostar Agency: Space Commended Client: Daisy Hill Real Estates Agency: Designhouse WINNER Eurostar considers itself 'an expert in its destinations', yet other than outdoor ads, has few marketing materials that substantiates the claim. To remedy this, it sought to create...
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER A brief look at market share figures emphasised Kotex's need to reappraise its brand. To change consumer perceptions, research indicated that it was better to talk to women as women, rather than using an approach focusing on their...
Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm Commended Client: Sogrape Vinhos SA Agency: Lewis Moberly WINNER Jaffa Cakes' revamped packaging was the standout entry in a highly competitive category. To fight...
Winner Client: Association of Charity Shops Agency: Unreal Winner Client: Sogrape Vinhos SA Agency: Lewis Moberly Commended Client: Pol Roger Agency: Lewis Moberly WINNER As a non-profit organisation, the Association of Charity Shops (ACS) wanted to rework its design identity to maintain...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us