Chris North, design director, Fishburn Hedges; David Mercer, head of corporate design, BT; Jez Frampton, chief executive, Interbrand; Nick Hough, chief executive, Lambie-Nairn; Phil Carter, partner, Carter Wong Tomlin; Jeff Kindleysides, principal creative director, Checkland Kindleysides; John Wringe,...
Commended Client: The Ford Motor Company Agency: Imagination COMMENDED Ford was keen to ensure that its tie-up with Universal on this year's Thunderbirds film would be more than a typical product placement deal, as the collaboration was to form a key element of the brand's marketing programme...
Winner Client: Siemens Transportation Systems Agency: Jones Garrard Move WINNER Siemens Transportation Systems (STS) - a division of Siemens - set itself the goal of becoming the major force in the UK rail market's transport products, systems and services supply sector within five years. STS...
Winner Client: Barclays Agency: Williams Murray Hamm Commended Client: National Savings and Investments Agency: Lloyd Northover WINNER Barclays markets its credentials as one of the world's biggest banks by positioning itself as the 'financial expert'. However, the company's management...
Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm WINNER McVitie's Jaffa Cakes faced a challenge: although it had undisputed sector leadership, it found itself being aped by its competition, which was using the same name...
Winner Client: Paramount Agency: Output WINNER Film distributor Paramount built excitement around the DVD release of its movie School of Rock with a range of innovative press packs that encouraged promotion of the launch in a range of media. The work, through Output, aimed to convey the key...
Winner Client: Comet Agency: Oakwood dc Commended Client: Habitat Agency: EHS Brann WINNER Comet felt it had a problem because its reputation as a retailer was more as a supplier of 'everyday' household appliances than a leader in the latest technologies. To establish a new marketing position,...
Marketing Design Awards reviewed so many excellent design solutions that it took a submission of exceptional ...
Winner Client: Vodafone UK Agency: The Team Commended Client: The Armed Forces Memorial Trust Agency: Rare Corporate Design WINNER When Vodafone entered into a cause related marketing partnership with The National Autistic Society (NAS), the telecoms brand needed to produce an internal communication...
Winner Client: Marks Spencer Agency: Smallfry Commended Client: Automobile Association Agency: In-house WINNER Marks Spencer decided to replace its popular handheld travel fan with a premium product to give it an easily defendable position in the marketplace. The success of the design,...
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