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ANALYSIS: Is it worth sponsoring rugby? - A lack of central energy has seen the Rugby World Cup fail to lift the public’s interest to the heights of football’s Euro ’96, but has it failed the sponsors?

04 Nov 1999 | by IAN DARBY

, says Mark Harper, brand communications manager at Lloyds TSB. A lot has been written about the ...

ANALYSIS: Dallaglio downfall shows danger of endorsements - Getting celebrities to push brands can be lucrative - that is until they do or say something regrettable. Alexandra Jardine reports

03 Jun 1999 | by ALEXANDRA JARDINE

. So, given the benefits of using a famous face, how carefully should brand owners tread? Mark ...

Nike stands by scandal-hit Dallaglio

27 May 1999 | by IAN DARBY

any future ads. Sponsorship manager Mark Harper said: We ll see how things develop but we have no ...

 

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