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Lloyds TSB in bid to extend tie-in with Six Nations

this year s championship. Lloyds TSB spokesman, Mark Harper, said: We have a period in which ...

Analysis: Dome raises doubts on sponsorship value - Sponsorship is growing, but dissent at the Millennium Dome could make potential arts and sports backers think twice, writes Ian Darby

judged as such. Mark Harper, manager of brand marketing at Lloyds-TSB, which sponsors the Rugby ...

ANALYSIS: Is it worth sponsoring rugby? - A lack of central energy has seen the Rugby World Cup fail to lift the public’s interest to the heights of football’s Euro ’96, but has it failed the sponsors?

, says Mark Harper, brand communications manager at Lloyds TSB. A lot has been written about the ...

ANALYSIS: Dallaglio downfall shows danger of endorsements - Getting celebrities to push brands can be lucrative - that is until they do or say something regrettable. Alexandra Jardine reports

. So, given the benefits of using a famous face, how carefully should brand owners tread? Mark ...

Nike stands by scandal-hit Dallaglio

any future ads. Sponsorship manager Mark Harper said: We ll see how things develop but we have no ...

 

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